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Jcp & Decree to Offe R Sophisticated Fashion Line to Young Adults
Tag: All-American Juniors,Exciting New Brands in Young Men’s,fleece sweaters,hip hop styles
From:http://www.buy-shoes-china.com/
In order to continue to offer an exciting & complete assortment for its teen and young adult customers, J. C. Penney Company Inc. announced the launch of private brand Decree in Juniors as well as exclusive brand American Living and national brand Whitetag in Young Men’s.
Brand’s launches are an integral part of the Company’s strong assortment aimed at teens which also includes a new lifestyle merchandising initiative in its Juniors department and an enhanced store environment. As the No. 1 department store for teens in the mall, this strategy extends JCPenney’s leadership position and creates an opportunity to further capture the loyalty of most discriminating, yet increasingly influential customers – teens.
“Teens have always been a cornerstone of our business and they are emerging as today’s key influencers of purchase decisions made by their family,” said Ken Hicks, president and chief merchandising officer for JCPenney. “Given the increasing importance of this segment, we’re building on our strong relationship with teens by delivering a complete array of relevant lifestyle offerings and brands that are as diverse as the Juniors and Young Men’s customers that we serve. JCPenney is the only destination where teens can find such a powerful range of offerings – from apparel, footwear and accessories to beauty with our Sephora inside JCPenney concept — that enables them to create their own individual style at a smart price.”
Decree – A New Private Brand for All-American Juniors
This Back-to-School season JCPenney will launch a new private brand Decree, adding to the Company’s lifestyle offering in Juniors. This launch builds on the recent announcement of national brand Le Tigre – now available at JCPenney – and exclusive brand Fabulosity – also available to Juniors this Back-to-School season.
Designed, developed and sourced in-house, Decree will offer sophisticated apparel, accessories and footwear aimed at female teens and young adults. The all-American inspired brand will be premium denim driven, providing JCPenney’s younger customers on-trend, relevant and authentic styles with superior quality and fit all at a smart price.
Exciting New Brands in Young Men’s
The Young Men’s department will also add two exciting new brands just in time for the Back-to-School season. American Living for Young Men,an exclusive brand developed by Global Brand Concepts, a division of Polo Ralph Lauren, will feature premium denim, signature polos, tees and fleece in classic, traditional styling. Joining the Young Men’s best tier of national brands is Whitetag, an “urban rock” inspired collection. With a focus on premium denim the brand will offer trend right, art driven tees, woven shirts and fleece track jackets. Denim jeans from the collection will showcase the latest fits and finishes with superior quality and uncompromised attention to detail.
Lifestyle Merchandising Initiative
To ensure the Company continues to offer its customers merchandise that inspires, JCPenney is focused on delivering styles that reflect a full range of its customers’ lifestyle preferences through a lifestyle merchandising initiative that targets four lifestyles: conservative, traditional, modern and trendy. Building on the success of this lifestyle merchandising initiative in its Women’s and Men’s apparel departments, JCPenney is bringing lifestyle merchandising to its Juniors department, focusing on the following four Juniors lifestyle categories:
- All-American –
The largest lifestyle in Juniors, “All-American” is driven by denim, fashion knits, fleece sweaters. It includes brands such as The Original Arizona Jean Company, Levi’s, Flirtitude, C7P,A Chip and Pepper Production, Le Tigre and will include the new private brand Decree.
- Fast track –
This lifestyle consists of trendy fashion denim and conversational prints. It includes brands such as Fang, Underground Soul, Self Esteem and Vigoss.
- Dressy/Going Out –
This lifestyle targets JCPenney’s work/event-wear category featuring dressy separates for special occasions. It includes brands such as B Wear, Tracy Evans, Heart and Soul and Star City.
-Urban –
This lifestyle consists of fashionable, hip hop styles. It includes Southpole and the recently announced Fabulosity by Kimora Lee Simmons.
Enhanced Store Environment:
Along with exciting and engaging marketing aimed at teen audiences, customers visiting the Juniors and Young Men’s departments this Back-to-School season can expect store environment enhancements such as new fixtures and graphic images, mannequins at the front of the departments which will showcase new styles and show customers how to wear the looks, and in select stores music from today’s top recording artists will be played in the Juniors and Young Men’s departments. Furthermore, at JCPenney’s new off-mall format stores the departments will feature newly designed dressing rooms with flat screen televisions and sitting areas.
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Tag: All-American Juniors,Exciting New Brands in Young Men’s,fleece sweaters,hip hop styles
From:http://www.buy-shoes-china.com/
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