Music Industry Sponsorship
The best artists are not enjoying digital dollars
We all know that there are a lot of money to be made in digital marketing and advertising, but even the title = "Billboard Music Charts, NextBigSound"> big names in the music industry can not understand or or care to take advantage of its line of value. There are a lot of data available that measures the amount of exposure has a website for consumers – including title = "MTV Music Meter" MTV came> out its own meter of Music.
The data has become a valuable form of currency in industries traditional media and new, scope, frequency and participation data is used by television stations, websites, ad networks for Mobile and many others to the land of big online advertising or sponsorship agreements. However, not many in the music industry are taking advantage. This was painfully obvious when comparing the ratings of the 10 artists in Billboard Hot 100 on its official website 'ranking according to Quantcast, a leading digital measurement service.
href = "http://takecarepinkelephant.com/2011/05/22/top-artists-are-missing-big-money/billboard-v-quantcast_5-22-11/">
Most people would think that an artist as successful as Adele has a very popular website, but that's not the case. If it is # 1 on Billboard, their official site is at # 38 102 under Events estimates. Some of the other websites that beat pop sensation CTemissions.com include a web site auto emissions TC, SeeAmateurGFs.com and OnlyHairWomen.com – neither of which I would recommend visiting or risk. I imagine that kind of information would be more than a little embarrassing if you're in the digital computer Adele, especially considering the huge number of strategies, services and online tools that can be used to increase site traffic.
In fact, outside the Top 10, only Chris Brown, the site is actually recorded in events and their numbers are substantially better than the other 9. [Actually the record with often Quantcast enables more accurate reporting.]
I'm sure most artists, managers, and labels were initially opposed to the idea of advertising Official site for fear of selling artist, etc. .. but there are definitely ways to do this while maintaining the artist's integrity. It comes down to better understand their fans, what are your tastes, and find ways to be discreet about the advertisers we work with the message and how it is presented.
About the Author
I’m an artist manager with an eye for emerging media. My priorities in life are Music, Entrepreneurship, and Innovation. By merging my sincere passion for these three elements, I hope to play a key part in crafting a new chapter for the future of music.
(2009) “MUSIC INDUSTRY EXPO” ST LOUIS, MISSOURI [JULY 24-26,2009]
|
|
Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series) $12.74 Authored by a well-known figure in the field.Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.Individual chapters address the differences involved in marketing different types of events.Examines future trends and key issues such as how to reach new event attendees.Includes appendices with sample forms, contracts, and more…. |
|
|
Successful Fundraising for Arts and Cultural Organizations $38.70 Fundraising experts Karen Brooks Hopkins of the Brooklyn Academy of Music and Carolyn Stolper Friedman of the Contemporary Museum of Art in Chicago offer important insights into today’s best fundraising strategies for arts and cultural organizations of all sizes. New to this edition is an in-depth examination of corporate sponsorships, as well as a detailed chapter on endowment campaigns. All stat… |
|
|
Festival and Special Event Management (Wiley Australian Tourism Series) $63.55 Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centres, states and countries. Festivals and special events bring people together to celebrate, to remember, to support and to identify as a community or nation. Festival and Special Event Management 2nd edition provides a comprehensive overview of the theory and procedures associ… |
|
|
Hunter The One $0 9+~~Keystroke Concepts~~Kenneth Edward Rose~~http://itunes.apple.com/app/hunter-the-one/id510891694?uo=5~~2012 Keystroke Concepts~~1.00.00~~7061838~~2636154~~~~http://keystrokeconcepts.com/kc_contact.html |