Music Industry Marketing Strategies
Interview: Rhapsody Hopes To Hit Profit This Year, May Seek Investment
Rhapsody hopes to move in to the black in the final two quarters of this year, after turning around subscriber decline following its spinout from RealNetworks and Viacom largely thanks to uptake of its mobile service, the company’‘s chief product office Brendan Benzing tells paidContent.
10-27 Music Industry Strategies
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Start and Run Your Own Record Label, Third Edition (Start & Run Your Own Record Label) $11.25 For everyone interested in starting a record label–to market new talent or to release and promote their own music–there has never been a better time to do it! Music can be released, distributed, and promoted for a fraction of traditional costs. Veteran author and music-business consultant Daylle Deanna Schwartz (who started and ran her own label) has rewritten and expanded her classic, Start &… |
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The Long Tail: Why the Future of Business is Selling Less of More $1.89 Almost like new, some pages have been dog-eared and written on… |
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Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History $10.95 The Grateful Dead-rock legends, marketing pioneersThe Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience … |
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