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Reality TV: A reality in the music industry in Malaysia
REALITY TV: A REALITY IN THE MUSIC INDUSTRY IN MALAYSIA
2003 is a year when reality television (TV) becomes the "in" thing in Malaysia (in this case we refer to musical reality slant). Even there are endless fuss about the effect of this new "wave" of entertainment for the local music industry, never left the television stations to come with "other" new reality television programs. Now, in 2006, we Akademi Fantasia, Mentor, Rock Unite, Blast Off, one in a million, Rentak Juara and some others on the list of reality TV.
The format is simple, the winner is voted by the public or at least half the marks are in the voting system (a short messages through the mobile phone system). After a record is available. From SMS voting used, no must balance between talent and emotional preference. Some of the winner is voted for its beautiful appearance Ness or naive, not talent. But keep in mind because this is television reality seems. Because many of the local singers who are not born of reality television fell uncomfortable with the imminent "instant artist." Put a lack of talent, but quite expensive-just as the reason, many of the artists, said this generation will reality music industry in Malaysia to form punishment.
In a season of Akademi Fantasia, 12 new artists are born. There's even a winner, but almost all of the 12 contestants will have the opportunity to staging or better luck, a recording contract. Anyway, it is true that some of them going to act or become radio disc jockey because of the good management of their respective reality TV host. In 3 years time, Akademi Fantasia was only putt of over 30 new artists in the local music scene. Do not forget other participants Reality TV of various local public has faith in the voting them.
This excess burden "instant artist" had become a threat for the artist, not reality television. Reality TV is a product of the TV station. This means that all the contestants on reality TV show are getting plenty of exposure and promotion compared to contemporary artists. television, especially the payment to the station are seen by themselves major media conglomerate that also have other popular media such as radio station, magazine and website. Through these popular media the entire process of sending information to the audience are better and wider. A program called Mentor is a product of TV3, which is under the direction of Media Prima which also have NTV7, 8TV, TV9 station and Radio, Hot FM. This is the reason why the popularity of reality TV contestant is larger, larger than the artist who cut an album.
Popular media should "thing" for their own survival. Without these things popular classification not uploading. This means that the TV station can not generate income in the form of advertising. Furthermore, the reality TV also gives a lot of money through SMS voting. SMS voting is not only benefit the media, but the telco companies in the form of telephone charges. Economically speaking of television, the reality may generate a lot of money to the TV station and its sponsors. This is why television stations are struggling to come up with something new and refreshing brand series. And reality TV programs with high reputation as Akademi Fantasia and Mentor also retain update your show for the better.
For good reason, reality reality enriches the Malaysian music scene with new talents. There is no denying that some contestants are good in singing. Are manageable 1.3 of reality TV any competitor already signed with major label here. Some even get more attention from the international label, EMI and BMG. Akademi Fantasia is a product of the star in which they have their own recording entity called Master Productions. Next to the album's release, the label also administers the program of music and activities. Its latest product, the winner of Akademi Fantasia part 3, Mawi, had sold 60,000 copies within one month of launch album. The current record sales in Malaysia are not really something that may be out of pride. The platinum award has been reduced from 50,000 to 25,000 copies sold album. This due to the fact that people do not buy albums. The advent of radio and television stations that offer free music and video clip had destroyed the culture of buying music. This includes the free Internet downloads and mobile handy. The music industry was down quickly to the RM 300 million RM 111 million (in 10 years account) the value of the industry. Mawi, on the other hand had sold millions when the artist is not reality television can not even get to platinum sales records.
Reality TV is not just a stage to compete vocal ability, but has also been described as a new kind of entertainment. He also put a new point reference is the time where the power to choose the winner is in the hands of more professional panel, which is in the hands of the audience. Anyway, have a balance between talent and emotional preference will most benefit the local music industry in a long term basis. Many of us, the public, pending a new reality show participant needs to perform his own song for the selection and final phase. Of course with the help of professionals, this type of exposure will benefit the artist. At the same time, produce an artist who not only knows how to sign a recording contract, but he also knows how to write their own number. We are looking for this kind of reality TV to become a reality.
By: AMIR SHARIF HUSAIRI
About the Author
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